PMU Salon Spa (Business Plan)

PMU Salon Spa (Business Plan) Executive Summary PMU Salon and Spa will be aimed at providing the female students within the university a wide range of salon and spa services. The firms’ spa will be devoted towards providing the customers with holistic services with regard to body work, massage, and energy work. These services will be offered in a relaxing setting. With regard to the salon, the firm will offer a wide range of treatments such as hair and nail treatments.Advertising We will write a custom essay sample on PMU Salon Spa (Business Plan) specifically for you for only $16.05 $11/page Learn More Its location within the university will provide convenience to the female students in an effort to improve their physical appearance and well being. The firm will offer a wide range of salon and spa products so as to satisfy the customers. This is inline with its customer focus strategy. In addition, the firm will ensure that it offers personalized services to the customers in ord er to ensure that the customers receive a unique customer experience. This arises from realization of the fact that attainment of customer satisfaction plays a vital role in enhancing repeat purchase behavior amongst the consumers. Additionally, the firm will create an atmosphere that is conducive for promoting unique customer experience. This will be achieved by inclining all its strategies towards the customer which means that the firm is customer oriented. To achieve its customer focus objective, the enterprise will effectively formulate its marketing strategies. One of the main marketing strategies that the firm will be concerned with is pricing. The pricing strategy will be formulated in such a way that it addresses the customers’ price sensitivity considering that most of them are students and they do not have a source of income. The firm will also maintain a fair and friendly environment. The firm will ensure that its employees are highly qualified so as to offer quali ty services. Company Description PMU Salon and Spa will operate as a private limited company within Prince Mohammed bin Fahad University. The Salon and Spa will be strategically located within the University’s sports center. In order to attract a large number of customers, the management team will ensure that it has qualified personnel. This will contribute towards provision of expert services. Considering that different individuals have different tastes and preferences, the firm will ensure that it offers diverse salon and spa services. All the firms operations will be customer centric which means that the firm will primarily focus at the customer. To achieve this, the entrepreneurs will conduct a comprehensive research in the University to determine the most preferred products and services. According to Green (2001, p.7), every firm should have a mission statement which illustrates its purpose of existence. The firm’s mission will be to offer services with the object ive of enhancing their customer’s physical beauty and mental relaxation. The firm will be committed at ensuring that its clientele is satisfied.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is inline with the firm’s value proposition which will be guided by the need to offer unique relaxation and a sense of fulfillment. The resultant effect is that the firm will be able to motivate the customers to develop a sense of physical, mental and emotional balance. Some of the core aspects which will guide the firm include improving the customers’ beauty, appearance, health and well being. In order to establish a strong customer relationship, the firm will offer personalized services. This will play a vital role in creating a strong bond with the customers. It is the objective of the management team that effective provision of services will contribute towards t he firm attaining a substantial clientele base. Additionally, the salon and spa will be well designed so as to appeal to the customers. By the end of the first financial year, the firm intends to be established as a beauty and well being destination within the University. Industry analysis On a global scale, the salon and spa industries have witnessed a rampant growth over the past few decades. This arises from the large number of firms in the industry. The industry is composed of a wide range of enterprises ranging from small, medium to large enterprises. As a result, the global salon and spa industry is concentrated. The concentration in the industry has arisen from the high rate at which investors are venturing into the industry. For example, in the Middle East countries such as Saudi Arabia, the high rate of concentration arises from the fact that salons and spas are also being incorporated by firms in the hospitality industry such as hotels within their business structures. Des pite the high level of industry concentration, the industry is very lucrative. This is evidenced by the high rate at which the industry is growing. Salons and Spas in Saudi Arabia have become very innovative in their operation. Currently, the Saudi salon and spa industry is worth a number of billions of Riyals. This growth was experienced since the beginning of the millennium. The Saudi Arabian salon and spa industry is undergoing a double digit growth rate every year. The high growth rate is associated with the high rate of economic growth experienced in Saudi Arabia. Currently Saudi Arabia ranks as the largest economy within Middle East.Advertising We will write a custom essay sample on PMU Salon Spa (Business Plan) specifically for you for only $16.05 $11/page Learn More Despite the 2008-2009 economic crises, the industry’s performance was not adversely affected in most countries as indicated by the salon/spa performance index. The index has a st eady-state level of 100 points. If the performance index is above 100, it indicates that the industry is expanding. On the other hand, if the index is below 100, it is an indicator that the industry is contracting. In 2010, the industry witnessed a significant expansion as a result of increased in customer traffic. During the 4th quarter of 2010, the salon/spa performance index increased with a margin of 0.5% to reach its all time high of 103. Salon/spa owners expect that the industry will experience a significant growth in the future as a result of increment in retail sales (Professional Beauty Association, 2010, p.1). Market analysis Prior to venturing the market the entrepreneur has appreciated the importance of undertaking a market research in the success of the firm. The research will be focused at a number of market variables which include the consumer, market size, market trends and competition. The consumer market research will be aimed at understanding the consumers’ needs so as to determine the market potential. The firms core target customers are the individual consumers. Identifying the customers will make it possible for the firm to offer products and services which meet their requirements. The research will also enable the management team understand the consumers decision making process. As a result, it will be possible to formulate marketing strategies that influence their buying process. Findings of a market research conducted in Saudi Arabia revealed a change amongst Saudi Arabian consumer behavior with regard to beauty, personal health and wellness. Over the past years, Saudi Arabia’s culture has been very strict with regard to dress code especially amongst women. However, this is changing in the 21st century whereby individuals are increasingly developing a desire to look and feel being at their best despite the restrictions. A large number of consumers especially women are spending a significant amount of their money on improv ing their appearance. This has played a vital role in the transformation of the salon industry in Saudi Arabia. The industry is providing the ladies an opportunity to transform their appearance in a number of ways such as through modern styles and hair color. The desire to change appearance amongst women in Saudi Arabia is seasonal. Changing appearance is usually a mark of a life changing event for example when one is entering college.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In addition, the rate at which women are entering into the job market is relatively high. Young women are advancing their education to 2nd and 3rd level. Most of the salons and spas in Saudi Arabia especially those located in Riyadh and Jeddah are reporting that most of their clients are university students and graduates. The high rate at which young women are entering universities located in different provinces indicate that there is a high market potential. Additionally, women are also being employed which means that their disposable income will increase in the future. Another trend which is evident in the market arises from increased utilization of the internet. Most individuals especially college and university students are searching for information regarding beauty from the internet and other media. This has made them to be sophisticated with regard to beauty in their consumption patterns. They are increasingly demanding more salon and spa services other than the local fashions . This has significantly strengthened the markets for salon specialists such as that of hair stylists. This has been raised to a different level as a result of change in attitude towards beauty and health. A study by International Spa Association conducted in 2010 on the global salon and spa market revealed that spa and salon owners experienced a 46% increment in the volume of short term treatments. The most common form of short term treatment sought included manicure touchups. Currently, salons and spas are not a preserve of the super-rich. Even individuals with lower income have become conscious towards self-care. However, they are currently seeking less expensive services which fit their budgets. One of the sectors which have gained prominence over the past few years is the medical spa salons. These enterprises offer both spa and salon services. Baby boomers and the young women have increased their demand for these services. Product Design and Development In an effort to deliver unique customer experience, the firm will help the customers be relieved of their stress. The company shall stress on originality, quality and constancy of service. The firm will differentiate its products and services offering from those of its competitors located within the University by ensuring that it employs qualified personnel. Additionally, the firm will also train its employees on how to relate with its customers. The resultant effect is that the firm will be able to offer quality services. The salon and spa will be designed in such a way that it can accommodate 14 workers at full capacity. This will enhance the firm’s opportunity to serve its customers efficiently. The firm will diversify its product and services offering by integrating different spa and salon products which will be aimed at meeting the customers’ beauty and appearance needs. Marketing plan Marketing has undergone a significant transformation over the past decades. However, one of the most cr itical factors which firms should consider in their marketing practices is marketing value (D’Angelo, 2010, p.216). To be effective, firms should identify the consumers’ needs and wants. Upon identifying the customers’ needs, a comprehensive plan should be devised so as to determine the most effective ways of opportunities presented in the market. Market targeting As the entrepreneur, it will be ensured that the consumers’ needs and wants are satisfied. To achieve this, the firm will integrate the concept of market targeting. The firm’s core target market will include the female students aged between 19 to 26 years within Prince Mohammed bin Fahad University. The University has a substantial number of female students whose age range between 19 to 26 years. In addition, these students are more concerned with their beauty and physical appearance. Considering the fact that the university is composed of female students from different background, the fi rm will ensure that the needs of the specific customer category are met. Marketing mix In an effort to effectively penetrate the market, the firm will incorporate the concept of marketing mix. This will ensure effective formulation of marketing strategies to be used in the marketing plan. The four components of the marketing mix which include price, promotion, distribution and product will be taken into account. This arises from the fact that they affect the effectiveness with which a firm penetrates the market. Products To be successful a firm should offer products or services which effectively meet the prevailing market demand. In an effort to increase its customer base, the firm will offer a wide range of unique spa and salon services. This will be achieved by ensuring that the firm has all the necessary equipments for the operation of a spa and salon. This will increase the probability of a large number of customers being attracted to the firm. The equipments to be fitted includ e barber chairs, bowls, shampoo bowls, dryers, dryer chairs, hair processors, hair steamers, heat lamps, facial beds, facial bed machines, facial accessories, light therapy, waxing and paraffin, stone massage, manicure tables, mats, massage beds and tables, pedicure spas and tubs, salon irons, blow dryers, salon stools, shampoo chair, backwashes, spa/Vichy/hydrotherapy, styling hydraulics, styling stations and tanning booths. Some of the equipments range from basic managerial equipments like computers, office supplies, phones, cash registers, and appropriate furniture. The products which the firm will offer are listed in the table below. Swiss reflex massage A therapeutic massage performed on the feet Indian head massage -Working along certain points of the head to ensure that there is frees flow of prana (body’s energetic life force) Thailand massage A stretching and deep massage which does not require use of massage oil. It is performed while the client is on the flo or. Pedicure and manicure -Pedicure- Treating the toenails and the feet superficially using cosmetics treatment of the -Manicure- Cosmetic treatment of finger nails to improve their beauty. Hair treatment Oil hair mask -A form of treatment on hair using oil to correct any damages that have occurred as a result of other forms of treatment. Vitamins hair mask Treating the hair using a complex of vitamins such as vitamin A, E, B3,H, B8 so as to nourish the hair and protect the scalp skin. Herbs mask Treating the body using herbs which aid in body detoxification, tone the skin, remove muscle and joint pain Hair curling Creating curly hair styles Hair coloring -Changing the color of the hair depending on the customers’ preference. Nail sculpting Constructing a new nail over an already existing nail- for example if the nails are damaged. Waving Nail polishing Applying a nail varnish on fingernails and toe nails to protect them and to improve their appearance. Body waxing Removing the body hair from their roots Skin cleansing Removing backlog of body waste from the skin. Pricing strategy The entrepreneur appreciates the fact that determining the price of a product or service is a vital component that will ensure that its products and services are priced moderately in an effort to meet the needs of the consumers (Greene, 2011, p.45). The firm’s core target customers include the female students. Most of these students do not have a source of income. However, they depend on their guardians for their necessities. In order to be effective in its pricing strategy, the firm will utilize penetration pricing strategy. Baker (2011, p.66) defines penetration pricing strategy as a strategy which entails setting the price of the firm’s product and services at a low point compared to the competitors. To be effective in its pricing strategy, the firm will conduct a competitor market research to determine how other salons and spas lo cated around the university price their products and services. However, the pricing strategy will ensure take into account the cost of providing the products and services. In determining the price points, the firm will also incorporate the concept of psychological pricing strategy. This strategy entails setting the price at a point which influences the emotions of the customers. The table below illustrates the price of the products offered by the firm in Saudi Riyal. Product Price in Saudi Riyal (SAR) Swiss reflex massage 105 Indian head massage 105 Thailand massage 105 Pedicure manicure 25 25 Oil hair mask 55 Vitamins hair mask 55 Herbs mask 60 Hair curling 85 Hair coloring 150 Nail sculpting 75 Nail polishing 75 Body waxing 105 Skin cleansing 90 Promotion strategy Product and service awareness is the initial level which promotes a consumer to purchase a product. The firm will put effort to ensure effective creation of market awareness. A comprehens ive market communication program will be integrated. The program will entail both traditional and emerging market communication strategies. The traditional promotion mix which the firm will use includes public relations, advertising, personal advertising, and sales promotion. In launching the firm, the management team will organize a concert within the university. The concert will be aimed at creating awareness on the products and services offered within the spa and salon amongst the students. During the first day, the firm will also conduct sales promotion by offering some of its services such as manicure and pedicure free to individuals who will participate in the salon and spa opening event. In order to reach a large number of students within the university, various mediums will be used in the firm’s advertising campaign. These include print media such as magazines and posters. The firm will post adverts in the university’s newsletter. The posters will be elected at strategic positions within the university such as the universities pavements leading to the lecture . This will enable a large number of customers to access the information. The firm will also ensure that it has employees who have effective interaction and interpersonal skills in addition to their qualification. This will play a vital role in creating an effective customer relationship. The firm will also incorporate public relations campaigns. This will be achieved by sponsoring the university beauty contests. For example, the firm will offer the beauty pageants free services such as hair styling. This will play a vital role in strengthening its relationship with its customers. Considering the growth in technology, the firm will make use of emerging market communication technologies. One of the technologies which the firm will incorporate is the internet. To achieve this, the firm will develop a website through which it will post information regarding the products and services it offered at the salon and spa. Through the internet, the firm will be able to undertake direct advertising effectively considering the fact that university students visit the internet more often in their effort to search information. Web 2.0 will also be integrated to enhance sharing of information and to build and online community. Additionally, the firm will also enter into a contract with search engines such as MSN and Yahoo. The contract will ensure that information regarding its products and services is posted on the homepage. The firm will also incorporate emerging social communication networks such as Blogs, Wikis, Facebook, and You Tube. The social networking tools such as Wikis, Facebook and Blogs will give customers an opportunity to interact with the firm’s management team. In addition, consumers will be able to air their complaints and complement. The interaction will culminate into creation of a strong customer relationship. Place Place refers the ability of custo mers to access the product more easily. This is achieved through a number of ways such as opening outlets to distribute the product. In their distribution strategy, firms use different distribution strategies which include both direct and indirect methods. However, distribution of a service is different. This is due to the fact that it is difficult to separate the place from the service provider. With regard to salon/spa business, an entrepreneur should ensure that there is a high degree of convenience. To ensure that the salon is easily accessible, the salon will be located next to the University’s sports center. This will enable the customers to easily access the salon and spa. Decision to locate the salon and spa at this location was considered after consideration of the traffic around the area. Additionally, convenience will also be attained by ensuring that the salon/spa is customer oriented. One of the ways through which this will be ensured is by emphasizing on the con cept of affordability. Financial projections In its financial plan, it is the objective of the firm to initiate and maintain the various factors that lead to creation, increasing and stabilizing a firm’s cash flow. In developing the financial plan, it is assumed that the firm will access the required equity capital. Additionally, it is assumed that there will be no economic crash which has the effect of reducing the firm’s target market consumption patterns. A comprehensive research was conducted to determine how the salon will be started. A number of financial projections regarding the firm’s operations have been made. Upon its establishment, it is expected that the firm’s sales will be relatively low. However, the firm projects its sales to increase every month with a significant proportion for the first four months upon its establishment. After some time the sales will stabilize and then increase again. The chart below illustrates the firm’s sal es forecast for the first 12 months of its operation. Figure 1: Table showing the Elegant PMU Salon/Spa sales forecast Month 1 2 3 4 5 6 7 8 9 10 11 12 Sales in SAR (000) 600 680 780 780 780 770 770 770 770 800 850 900 Figure 2:  Firm’s pro forma income statement amount in SAR Year 1 Year 2 Year 3 Sales revenue 900,000 1, 800,000 2,200,000 Total cost of sale 500,000 1,000,000 1,200,000 Gross profit 360,000 700,000 800,000 Expenses Payroll 160,000 180,000 190,000 Sales and marketing expenses 40,000 45,000 50,000 Rent 120,000 120,000 120,000 Insurance 12,000 12,000 12,000 Utilities 9,000 9,000 9,000 Payroll taxes 23,000 24,000 24,000 Total operating expense 364,000 390,000 405,000 Profit before interest and tax 36,000 41,000 595,000 Tax incurred (3,000) 0 10,000 Net profit 39,000 41,000 585,000 Pro forma balance sheet The firm has a well formulated balance sheet which makes it possible to meet its debt obligation. Year 1 Amoun t in SAR Year 2 Amount in SAR Yea Amount in SAR r 3 Assets Current assets Cash Inventory Total current assets 85,000 55,000 140,000 400, 300 107,000 507,300 800,000 120,000 920,000 Total long term assets 0 0 0 Total assets 140,000 507,300 920,000 Liabilities and capital Accounts payable Current borrowing Subtotal current liabilities Total liabilities 62,000 0 0 62,000 106,450 0 0 106,450 115,800 0 0 115,800 Paid-in capital Retained earnings Earnings Total capital 160,000 (94,000) 9,800 75,800 160,000 (84,000) 325,000 401,000 160,000 240,000 415,000 815,000 Total capital and liabilities 137,800 507,450 930,800 Net worth 75,800 401,000 815,000 Firms projected cash flow analysis Considering the fact that the firm operates as a luxury business, the firm will required to have an initial amount of money to cover its operations. After its inception, it is expected that the firm will have a continual cash flow to meet its milestones. The firm has incorporated the concept of electronic commerce. As a result, it will be possible for consumers to pay using credit cards. Use of electronic commerce will enable the firm address diversity in consumers’ payment methods. The resultant effect is that the firm will be able to maximize on its profits. Item Year 1 Amount in SAR Year 2 Amount in SAR Year 3 Amount in SAR Cash received Cash from operation Cash sales 900,000 1,800,000 2,000,000 Total from cash operations 900,000 1,800,000 2,000,000 Other cash received Sales tax VAT received 0 0 0 Current borrowings 0 0 0 Other liabilities 0 0 0 New long-term liabilities 0 0 0 Sale of other current asset 0 0 0 Sales of long term assets 0 0 0 Investment received 0 0 0 Total cash received 900,000 1,800,000 2,000,000 Expenditures Operation expense Year 1 Year 2 Year 3 Cash spending 160,000 170,000 175,000 Payment on bill 630,500 1,200,000 1,400,000 Total on operation 790,000 1,370,000 1,575,000 Other c ash spending Sales tax VAT paid 0 0 0 Principal paid on current borrowing 0 0 0 Additional liabilities on principal payment 0 0 0 Principal payment –long term liabilities 0 0 0 Purchases on other current assets 0 0 0 Purchase of other long term assets 0 0 0 Dividends 0 0 0 Total on operation 790,000 1,370,000 1,575,000 Net cash flow 110,000 430,000 425,000 Problem solved by the firm’s products and services Findings of a research conducted revealed that female students are within Prince Mohammed bin Fahad University are increasingly being concerned with their beauty and wellbeing. In their quest to achieve this, they are increasing their consumption of salon and spa products. The salon and spa will ensure that the female students and their female relatives achieve their requirements by supplying them with different salon and spa products. According to Jordan, it has become a routine amongst female consumers to patronize spas and salons for prof essional treatments such as hair treatment, manicure, facials and pedicure (2008, p.354). To alleviate their aches and pain, female consumers are patronizing spas for various body treatments such as massage. PMU salon and spa will ensure that the female consumers within the university receive these products more effectively. Solution In order to ensure that the customers are satisfied, PMU salon and spa will be well equipped to with salon and spa facilities. Some of these facilities include steam baths, therapies such as crystal healing, and saunas. As a result, it will be possible for the firm to provide the customers with the required beauty and well being needs. In addition, the firm will also ensure that quality services are offered by hiring professionals with regard to beauty and wellbeing. Opportunity and Target market The salon and spa will target the female students aged between 19 to 26 years within the university. This arises from the fact that the demand for salon and sp a services amongst these customers is relatively high. As a result, there is a high probability of the salon succeeding in this market. By offering quality services to these customers, there is a high probability that they will refer their female relatives to this facility. This presents an opportunity for the salon and spa to increase its customer base. Therefore, setting up a salon and spa within Prince Mohammed bin Fahad University is very feasible since there is an opportunity for future growth. Competition Prior to entering the market, entrepreneurs are required to conduct a competitor analysis. According to Sandlin (2010, p.50), the analysis is aimed at determining the number of competitors operating in the target market. The firm’s management team will conduct a competitor analysis. The analysis will be aimed at determining the competitor’s strengths and weaknesses. This will enable the firm to relate to its weaknesses and strengths. The resultant effect is that the firm will identify gaps which it can capitalize on. The firm will face intense competition from other salons located around Prince Mohammed bin Fahad University. Findings of a market research conducted revealed that there are a number of salons and spas located within the university’s vicinity. These firms have been in the industry for a number of years. In addition, the salons and spas have diversified their product and services offering. For example, they offer salon and spa products females. This means that the salon and spa will be faced by direct competition. Considering that they have been in operation for a number of years, they have gained substantial recognition. Despite the intensity of competition, the firm intends to attain a high competitive edge by offering unique services. Coupled with its strategic location, there is a high probability of the firm attracting most of the female students from within the university who had been customers to these salons and spas. This arises from the fact that customers store loyalty is determined by its proximity to the customers’ place of residence, work or school. Through provision of a holistic and integrative salon and spa, the firm will enhance creation of a strong customer satisfaction and trust. Marketing and sales The firm will ensure that it is effectively positioned as the top spa-salon within the university. According to Porter, effective market positioning can contribute towards a firm improving its competitive edge. This is due to the fact that it’s positioning acts as a defense against its competitors. Prior to its establishment, the entrepreneur took into consideration a number of key success factors. The core factors considered include location, environment, reputation, and convenience. The firm is effectively located in an area with a substantial population of females. The firm will also provide an environment that is relaxing. A high degree of convenience will be ensure d through provision of a wide range of salon and spa products and services. In collaboration with the employees, the management team will ensure that the marketing activities are undertaken effectively by offering personalized services. Management team The firm will be effectively managed in an effort to enhance customer satisfaction. Effective organization will also be aimed at creating an environment conducive for working and employee development. This is inline with the firm’s management philosophy which entails respecting the employees and the customers. In its operation, the firm will have a management team composed of two key personnel’s who include the founder of the firm and the vice president. The founder of the firm will act as the Chief Executive Officer. He will be charged with the responsibility of overseeing the overall operations of the firm. This means that it is his responsibility to ensure that all activities are undertaken effectively and efficiently . On the other hand, the vice president will be charged with the responsibility of ensuring that all the administrative functions are smooth. For example, he will ensure that the employees are in good relation. Additionally, he will be charged with the responsibility of overseeing other activities such as marketing, and public relations. Initially, the firm will operate with a human resource base of 17 employees. The employees will be organized into two departments which include the salon and the spa. The spa will have a 1 nail specialist, 1 energy therapist and 3 massage therapists while the salon will have a total of 10 stylists and a receptionist. Each department will have its own receptionist. Current status Currently, the firm is in the process of formulating it operational strategies. The firm is also seeking for investors who can assist in lending financial capital to the firm. In addition, the firm has also posted an advert in the local dailies as the initial recruitment dri ve. Financial sought The entrepreneur has estimated the set up capital to be SAR 700,000. The firm’s core source of startup capital is from investors. The firm will seek financial capital from investors who intend to venture into the industry by lending their money to the entrepreneur. In return, the investors will receive a return on the amount advanced. The interest rate will be relatively higher than the rate offered by banks. In summary, it is expected that the firm’s plan will attract investors to invest in the business. This is due to the fact that there is a high probability of the business having high returns. Reference List Baker, R. (2011). Implementing value pricing: a radical business model for professional  firms. Hoboken, N.J: Wiley. D’Angelo, J. (2010).Spa business strategies: a plan for success. Clifton Park, N.Y: Milady Cengage Learning. Green, M. (2001). Salon management. London: Thompson Learning. Greene, C. (2011). Entrepreneurship. Mason, OH: Cengage Learning. Jordan, T. (2008). Vancouver: the complete residents’ guide. Dubai: Explorer Publishing. Professional Beauty Association. (2010). Salon/Spa performance index gained 0.5% in  the first quarter amid rising sales and and customer traffic level. PDF File. Web. Sandlin, E. (2010). Start your own hair salon and day spa: your step by step guide to  success. New York: Entrepreneur Press.

August Wilson and Racism Essay Sample

Ever since the civil war. African Americans have been fighting to keep an equality with everyone else. They weren’t merely contending to sit at a certain topographic point on a coach. or the right to vote. They wanted to be treated like human existences. There were certain people that basic human rights were awarded to at birth. they merely got them. Others. human rights are still being fought for. and it’s a barbarous. bloody battle. Recently. the battles have been a little more subtle-African Americans aren’t contending for their right to travel to the same schools as Whites. but they are still cognizant that are people that don’t think they should hold those rights. Womans are still contending for their right to do every bit much as work forces. Homosexual twosomes are contending tooth and nail for the right to acquire married. It seems. in America. there ever has to be a clip where person is being oppressed. When August Wilson was composing his dramas. he focused on the African American civilization in America. and how they were oppressed. and besides how their civilization was different from the civilization that we’re used to now. Fences follows Troy Maxon. a in-between elderly black adult male. who is married to Rose. and has three kids. each from different adult females. Troy is enraged that. being an African American. he can’t drive the refuse trucks at work-even though he can non read. and doesn’t even hold his driver’s licence. He doesn’t look to be a bad individual. at bosom. He gives Lyons. his boy from his first matrimony. money whenever he asks. but the money does non come without a monetary value. Troy complains to Lyons that he is neer traveling to acquire the money back. although. subsequently on in the drama. we do see Lyons pay his male parent back. His friend. Bono. begins oppugning Troy. because he thinks Troy is holding an matter with Alberta. a adult female from Tallahassee. We shortly find out that Bono’s leery are true-Alberta gets pregnant. and so gives birth to. Troy’s 3rd kid. Raynell. Troy’s dreams were dashed when he was immature. because he went to gaol. and hence wasn’t able to prosecute a calling in baseball. Because his life was. fundamentally. ruined. he turns to believing semblances that he comes up with in his ain caput. He seems to hold given up on his ain life. accepted his destiny and what will neer be. He talks lovingly about what could hold. but in world neer would hold happened to him if he had neer gone to imprison. The one thing that Troy seems to be able to make right is accept duty for things that he has to-he takes attention of his married woman and his childs. even the bastard 1. The reader is forced to hold a love/hate relationship with Troy. He takes attention of his household. yes. but he besides forces them to be responsible. stating his boy Lyons to acquire a ‘real job’ alternatively of being a instrumentalist. and his other boy Corey to give up on seeking to go a football star. but meanwhile. he goes away and has an matter. In The Piano Lesson. a brother and a sister battle over what to make with an old household heirloom. a piano. Boy Willie. the brother. wants to sell it and purchase the land that his household were slaves on. The sister. Bernice. wants to maintain it. The inquiry August Wilson wanted to inquire with this drama was ‘what is your bequest. and what do you desire to make with it? ’ African Americans didn’t have much in the manner of bequests up until late. After they were slaves. it was difficult for them to happen steady occupations and really get anything that they could go forth behind. Two Trains Runing focal points on the migration of inkinesss to up north. There was less blazing racism. yes. but many African Americans weren’t used to populating in metropoliss. much more used to the rural South. As inkinesss moved into the metropoliss. Whites moved out. go forthing vicinities that were bulk black. One ensuing country. called the Hill District. was a culturally active country. A resturant proprietor reminisces about how his resturant used to see much more concern. We find out that his edifice is traveling to be seized by the metropolis. and he is nervous as to what monetary value he’s traveling to acquire for it. Sterling. a immature adult male merely released from gaol. shows exitement over an approaching mass meeting. something that Memphis. the resturant proprietor. is contemptuous about. August Wilson addresses many jobs in these three dramas. but. non merely that. he examines black civilization with a critical oculus. He looks at the jobs in black civilization itself. non merely the jobs in society about black civilization. He doesn’t do his supporters flawless African American work forces. with evil. white scoundrels. Sometimes. the scoundrel is the African American themselves. but. since they are a creative activity of society’s problems. whose mistake is it. truly?

Studying in U.K V.s studying in U.S Essay Example | Topics and Well Written Essays - 500 words

Studying in U.K V.s studying in U.S - Essay Example Both countries are extremely large, though American obviously larger, which means they have a variety of schools that serve a variety of different purposes. In terms of top-range schools, America has world-renowned schools like Harvard, Yale, Princeton, University of California Los Angeles and so on, while the United Kingdom has such renowned schools as the Oxford, Yale, and the London School of Economics. At lower tiers each country as a variety of schools as well, meaning that anyone will be able to get whatever educational quality they wand and can manage from either country, as the educational qualities of schools are largely similar. Similarly, both countries have schools that are well known world-wide, and American and UK educations tend to be well regarded internationally. While America and The United Kingdom are very similar in terms of educational quality, the two countries and their universities can be extremely different in terms of culture. One must remember that wherever one studies one will be doing much more than simply going to school, so the people in the culture where you attend university will be extremely important. America is a much more conservative country, and in some ways more isolated from the rest of the world, whereas the UK as a more liberal, though also more strongly hierarchical, society. The cultures of America and the UK are very different, and one must take that in to account when deciding which schools would be better to attend. Finally, one must always consider cost when determining where to study. While the educational quality may be very similar in America and the United Kingdom, one has to look at education as an investment – what you get at what cost you can get it. In America, most of the best schools are private institutions that receive little or no government funding, while in the UK they are almost entirely public and thus very affordable for people from that

The Influence of Mass Media in Society Research Paper

The Influence of Mass Media in Society - Research Paper Example The effect of television on the way that people perceive reality can be seen in its full clarity through the influence of reality shows in the daily loves of people. The Kardashians, The Beverly Hills Wives, Guiliana and Bill, these are all scripted programs that â€Å"depict† the â€Å"real life† of a celebrity in such a manner that what they are doing on-screen becomes gospel truth to the voyeuristic viewer. This paper will focus on how television, through reality shows, has managed to changed the way that people perceive the reality of their own lives. Using facts and other verifiable information from various websites, articles,books , and/or journals, this paper will do its best to explain the phenomenon of the reality show and how it manages to change the way people view how they should conduct their lives based upon the television images and â€Å"real life† situations that they see. Towards the end, this paper will make mention of â€Å"The Hunger Gamesâ €  and how that particular movie helps to depict the evils of reality shows and how people sometimes, can no longer tell the truth between fiction and real life because of what television shows them. In order to best explain the phenomenon that has been created by the reality shows, one must first understand what a reality show is and what comprises the format. It is important for people to know that to call a reality show â€Å"unscripted† is a fallacy. According to David Rupel of the Writer's Guild of America reality shows do not have scripts but there are writers who â€Å"create formats, cast people based on character traits and edit scenes to tell a powerful, intriguing tale† (â€Å"How Reality TV works†). There are actually two types of reality shows, it either has (1) very little structure like The Kardashians, which means that the producer needs to sift through days worth of footage in order to develop a story line that the viewers will find intriguin g and stick to watching. Or (2) it is a reality show that is heavy on the formatting side such as The Amazing Race wherein the situations are pre-determined and thus includes a sense of drama that is more engaging for the audience (Rupel, David â€Å"How Reality TV Works†). Because reality shows have nothing real happening within them, one cannot help but wonder as to how the producers of such shows manage to alter the perception of people about the reality of what they are watching and influence them into illiciting an emotion that connects them to the show. Rupel, gives us a perfect example of how television and reality shows manages to alter the viewers perception of reality. He explains: When I worked on Bug Juice(a show for Disney Channel about kids at summer camp), we faced a major problem with our big boy-girl love story. After weaving this storyline through nine episodes, we were caught flat-footed when our boy Connor had the nerve to dump his girl, Stephanie, off-cam era! We had enough interview bites to explain what happened, but we needed a good visual to make it work... If you catch a rerun of the show, you will see a happy Stephanie obliviously bounce up to Connor, who solemnly takes her hand and leads her off, as his interview bite explains he needs to end things. With the help of a tender music cue, it turned out to be a touching and bittersweet end to our summer romance. The reality: Steph walked up to Connor, gushed about his Adidas

The Mysterious Giant Squid :: Exploratory Essays Research Papers

The Mysterious Giant Squid About 80 percent of the Earth is covered in water. With the majority of life on this planet residing in the liquid we like to call the essence of life, we as humans represent a minority on this planet. Much of the underwater world remains a mystery to us, with the giant squid being one of the greatest mysteries of them all. How close are we to actually solving the mystery of this deep water giant? For the first known citing of one of these creatures, you would have to go back to November of 1861, when crew members of the French dispatch steamer Alecton spotted what appeared to be a large sea monster off the coast of the Canary Islands. The crew threw harpoons at the creature, but those would not stay in the flesh for long. When the crew got close enough to put a noose around the creature, the rope tightened and cut through the animal, causing most of it to sink to the bottom of the sea. The crew, however, managed to pull the tail of the creature on board, and bring it back to the French Consul. From there the tail and a report about the creature made its way to the French Academy of Sciences. Giant squid, of which there are many different species, have been spotted less than fifty times in the last century, but none have been seen in their natural habitat, the depths of the sea, or caught on tape. It was initially thought that squids only lived very deep in the ocean from 200-1000 meters beneath the surface, an area very difficult for scientists to study. Why then have these squids been seen at the ocean’s surface? According to Dr. Malcolm Clarke of the Marine Biological Association, temperature affects the squid’s buoyancy mechanism. The warmer, shallower water will cause a giant squid to rise to the surface and not be able to get back down. With water temperature at it’s highest at the surface the squid would without a doubt not be able to get back down, thus resulting in people seeing giant squids at the surface of the ocean. Occasionally, a giant squid will wash up on shore or will come up in a fishing net, which has allowed scientists to get a close observation of these squid and their anatomy.

Child Responsibilities Essay

Many parents may be very strict on their kids when it comes to doing things like playing with fire, using power tools, having a job, or even owning a pocket knife, but I on the other hand, disagree. Although I understand that it’s very dangerous for kids to be handling such things, it also builds their character. You wouldn’t just allow any kid to be in charge of such thing, they must have maturity and responsibility up to a certain point to be able to be trusted in these situations. A speech titled â€Å"5 Dangerous Things you should let your kid do† by Gever Tulley on TED.com talks about kids who are allowed and even encouraged to do things most parents would never dare to let their kids be involved in. Tulley discusses how kids who participate in these activities build strong character. It’s good for kids to be in these kinds of environments as long as they already have responsibility up to a certain level. An issue similar to this that is thrown around in politic and economic discussions now days is child labor. Should we allow kids to have jobs? Should families who are economically struggling allow their kids to work in order to bring in enough food and necessities to the family? I don’t see a problem in child labor. Like Tulley, I agree with these ideas and think they build better personalities and make a child more understanding. Although, I do not think that a family should be able to force a kid to work, it’s also important to a kid’s childhood that they get a chance to be a kid, and not have to worry about work. The earlier a person starts working, the bigger chance they have to be successful in life. I can understand why some parent’s wouldn’t be willing to let their kids be in such environments, these environments can be very unsafe sometimes. A kid could have the possibility of cutting a finger off, or doing something that they would have to live with for the rest of their lives, but with adult supervision this is less likely to happen. Although UNICEF has stated that children are more likely to get hurt then adults because they have yet to learn what not to do, we have to understand that getting hurt can happen in any activity that a person participates in, that’s just part of life.

Nine Interesting Facts About Sawfish